Doritos Crash The Super Bowl 2013 - To Be Or Not To Be

Doritos Crash The Super Bowl 2013

Can you believe it? We are in the middle of a sweltering July and marketers, manufacturers and business owners all over the world are preparing for the holiday season. That is right. That is why it is time to start thinking about the super bowl? No I don't mean the actual super bowl... I mean the Doritos Crash The Super Bowl contest.  

Do you remember that yearly competition that started in 2007 about the tasty orange crunchy triangle snack called Doritos? That's the one where thousands and thousands of people from all over the world put together a 30 second video in the hopes that they win a cool million dollars. 

Last year I was one of those hopefuls who entered because my chances of becoming a millionaire were a hell of a lot better than playing lotto. Well I didn't win BUT (and this is a big BUT) my video did go super viral bringing in nearly 500 thousand hits and close to 5 figures of adsense revenue. Not bad for entering the contest last minute.

So from the results and odds above you can only imagine how much I have thought about doing this contest again. In fact, I have thought about it so much that I researched and found out from Video Contest News that Doritos won't announce the contest (if there even is one) until late September. Bummer!

HOWEVER...

The good news is that the contest was so successful that "one fan-made Doritos commercial (Man’s Best Friend) was ranked the best commercial of the year on USA Today’s ad meter and another CTSB ad (Sling Baby) was ranked the best spot of the game..."  Let's face it! Doritos would be crazy to walk away from all that publicity.

So, with news like that I think it is safe to say that there will be some sort of contest this year. In fact I am so confident that I will continue to think (because thinking is free) until they announce one or not. The only real question is, before I break out my camera and put my kids to work, how and when will they present the Doritos Crash The Super Bowl 2013 contest?

Want to see last years 5 finalist?


Check out the videos below.


Until Tomorrow,


Jai