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Doritos Crash The Super Bowl 2013: It's Official

9/21/2012

4 Comments

 
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It's official! The Doritos Crash The Super Bowl 2013 competition has been announced and this year it is definitely going to be a GREAT one for the winner. 

Doritos announced the contest along with a Grand Prize to work with Michael Bay on Paramount Pictures and Hasbro's 'Transformers 4. In addition (for the 7th consecutive year) Doritos gives creative power of the super bowl adds to us the consumer.

Five finalist ads will be announced sometime in January 2013. After that it will be up to the people to vote for their favorite "consumer-created ad". Each of the five finalists will win $25,000 and a trip to New Orleans to attend the Super Bowl XLVII in a private luxury suite at the game. That is where they will find out which consumer ads will compete for the top spot in the USA TODAY Ad Meter contest before a worldwide audience. 


Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meter:
  • $1 million will be awarded for an ad that scores the No. 1 spot on the USA TODAY Ad Meter 
  • $600,000 will be awarded for an ad that scores the No. 2 two spot on the USA TODAY Ad Meter 
  • $400,000 will be awarded for an ad that scores the No. 3 spot on the USA TODAY Ad Meter


Will I compete this year? Yes. Do I know what I want to do yet being that I had nearly 9 months to think about it? No. :)
Below is my video submission from last years Doritos Crash The Super Bowl. I didn't win but the video went viral. 
Feel free to send me your thoughts and I will see what I come up with. 


Jai
4 Comments
Buck Inspire link
9/24/2012 08:34:17 pm

Your entry last year was awesome! Not sure how you're going to top yourself. Good Luck and can't wait to see you on the Super Bowl!

Reply
jai catalano link
9/24/2012 10:20:51 pm

Well I didn't win so this year I will try again. I am confident I can do it. Thanks BI

Reply
Paul @ The Frugal Toad link
11/3/2012 06:14:11 pm

Had no idea the prize money that much! Best of luck Jai and look forward to seeing what you come up with this year!

Reply
High Shear Mixer link
5/4/2017 01:40:58 am

Excellent Post.Thanks For Share.........

Reply



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    Jai Catalano

    There are 3 things I can't change... my 2 kids, my 1 wife and my 0 rights.

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JAI CATALANO - Photographer | Videographer | Editor
973.715.0018 | New York, NY | Morristown, NJ

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