Doritos announced the contest along with a Grand Prize to work with Michael Bay on Paramount Pictures and Hasbro's 'Transformers 4. In addition (for the 7th consecutive year) Doritos gives creative power of the super bowl adds to us the consumer.
Five finalist ads will be announced sometime in January 2013. After that it will be up to the people to vote for their favorite "consumer-created ad". Each of the five finalists will win $25,000 and a trip to New Orleans to attend the Super Bowl XLVII in a private luxury suite at the game. That is where they will find out which consumer ads will compete for the top spot in the USA TODAY Ad Meter contest before a worldwide audience.
Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meter:
- $1 million will be awarded for an ad that scores the No. 1 spot on the USA TODAY Ad Meter
- $600,000 will be awarded for an ad that scores the No. 2 two spot on the USA TODAY Ad Meter
- $400,000 will be awarded for an ad that scores the No. 3 spot on the USA TODAY Ad Meter
Will I compete this year? Yes. Do I know what I want to do yet being that I had nearly 9 months to think about it? No. :)