Every blog has a logo but let's face it most blogs don't have a great one. In fact, if you are serious about blogging... I mean really serious, then at some point you are going to want to consider hiring someone to design a logo that you absolutely love and which fully represents your blog. Now, I don't mean ask your uncle who dabbles in the profession of dabbling to put together a logo for you. No I mean hire someone to do a GREAT logo.
I know you realize that first impressions are very important, but do you realize your logo can be the make it or break it decision for why someone stays long enough to enjoy your great content? You see a TON of blogs on the internet daily and many of them look unprofessional or underdeveloped. Why? Because they don't have a great logo to make a great first impression.
Tip. If your logo is great but your content isn't then stop blogging and make changes.
2.Look More Professional
Looking unprofessional is probably the worst thing you can convey to readers or potential customers. A great professional logo shows your customers that you are a serious blogger/website owner and your business is well-planned, thought out and here to stay.
Tip. If you aren't sure how your site looks then ask a few professionals. Advice is free.
3. Stand Out from Your Competition
Standing out from the competition doesn't mean colorful patterns and neon lights. However, there are millions of established websites out there that look amazing and are trying to compete for your reader's/customer's attention with more joining everyday.
Tip. For truthful responses, ask people you don't know what makes your site stand out. _
Target, FEDEX & McDonalds have simple logos that are easy to remember by customers because they are consistent in their advertising. If you comment on a ton of blogs and are trying to build traffic then you will have your avatar logo gracing other people's pages all over the net. Remember a memorable logo builds a feeling of trust and confidence in your readers and customers.
Tip. If you don't LOVE your logo no one will.
5. It's Cool
A logo can create the “wow” factor and make you feel proud about your site. When people ask you what you do for a living and you tell them you blog you might get a blank stare for a few seconds. If you have a great site with a great logo you can easily just show them because a logo is worth a thousand words with one of them being cool.
Tip. If you don't know how cool should feel visit someone in your niche that you think is cool.
6.Make More Money
Who doesn't want to make more money? A great logo adds to your bottom line by combining all of the above. Now don't get me wrong... having a great logo doesn't guarantee you will be a successful business. You still need great content, traffic and a little bit of luck to accomplish that but if your logo sucks then you are going to need a lot more content, traffic and luck than you thought.
Tip. After getting a great logo don't quite your day job.
If you just want my opinion it's absolutely honest and free.